@article {Wigley450, author = {Richard Wigley}, title = {When is a placebo effect not an effect?}, volume = {7}, number = {5}, pages = {450--452}, year = {2007}, doi = {10.7861/clinmedicine.7-5-450}, publisher = {Royal College of Physicians}, abstract = {It is often stated, paradoxically, that a treatment is not effective when trials have shown a placebo effect. This should be rephrased {\textquoteleft}that the tested treatment is not more effective than the placebo{\textquoteright} if we are not to confuse ourselves and the public in the current debate on complementary and alternative medicine.}, issn = {1470-2118}, URL = {https://www.rcpjournals.org/content/7/5/450}, eprint = {https://www.rcpjournals.org/content/7/5/450.full.pdf}, journal = {Clinical Medicine} }