PT - JOURNAL ARTICLE AU - Richard Wigley TI - When is a placebo effect not an effect? AID - 10.7861/clinmedicine.7-5-450 DP - 2007 Oct 01 TA - Clinical Medicine PG - 450--452 VI - 7 IP - 5 4099 - http://www.rcpjournals.org/content/7/5/450.short 4100 - http://www.rcpjournals.org/content/7/5/450.full SO - Clin Med2007 Oct 01; 7 AB - It is often stated, paradoxically, that a treatment is not effective when trials have shown a placebo effect. This should be rephrased ‘that the tested treatment is not more effective than the placebo’ if we are not to confuse ourselves and the public in the current debate on complementary and alternative medicine.