PT - JOURNAL ARTICLE AU - Catherine Millington-Sanders TI - Passing the baton of trust AID - 10.7861/clinmedicine.18-1-9 DP - 2018 Feb 01 TA - Clinical Medicine PG - 9--10 VI - 18 IP - 1 4099 - http://www.rcpjournals.org/content/18/1/9.short 4100 - http://www.rcpjournals.org/content/18/1/9.full SO - Clin Med2018 Feb 01; 18 AB - Proactive, shared decision making between key professionals and sensitive communication with patients, and those important to them, can never be overestimated. Projected annual deaths in England and Wales are set to rise, highlighting the increasing need for high quality palliative and end-of-life care. The Royal College of General Practitioners and Marie Curie have worked in partnership to develop the Daffodil Standards, an evidenced-based, structured approach for practices using quality improvement methodology to help improve care for patients at an advanced stage of serious illness or approaching end of life.