RT Journal Article SR Electronic T1 Genomics: the power, potential and pitfalls of the new technologies and how they are transforming healthcare JF Clinical Medicine JO Clin Med FD Royal College of Physicians SP 269 OP 272 DO 10.7861/clinmedicine.19-4-269 VO 19 IS 4 A1 Katherine S Josephs A1 Alison Berner A1 Angela George A1 Richard H Scott A1 Health Education England's Genomic Education Programme A1 Helen V Firth A1 Katrina Tatton-Brown YR 2019 UL http://www.rcpjournals.org/content/19/4/269.abstract AB Powerful new genomic technologies are transforming healthcare. The faster, cheaper generation of genomic data is driving the integration of genomics into all healthcare specialties. Within the next decade, healthcare professionals will be using genomic data to diagnose and manage their patients.However, despite these exciting advances, few clinicians are aware of or prepared for this genomics-based future. Through five patient-focused scenarios with accompanying interviews, this article showcases new genomic technologies while highlighting the inherent challenges associated with complex genomic data.