Box 2.

Good medical practice.3

> You must treat colleagues fairly and with respect.
> You must make sure that your conduct justifies your patients’ trust in you and the public's trust in the profession.
> When communicating publicly, including speaking to or writing in the media, you must maintain patient confidentiality. You should remember when using social media that communications intended for friends or family could become more widely available.
> If you are faced with a conflict of interest, you must be open about the conflict, declaring your interest formally, and you should be prepared to exclude yourself from decision making.