Twitter term | Definition |
---|---|
Tweet | Contains up to 140 characters and can include a photograph, video, link or hashtag |
@ | This sign identifies a username; slso known as an ‘@ handle’ |
Hashtag | A word or phrase (with no spaces or punctuation between words) which is immediately preceded by the # symbol. Clicking on it generates a list of tweets in which that hashtag features |
Retweet (RT) | A carbon copy sharing of a tweet to all of your followers by clicking the retweet button. Unedited RTs always retain credit of the original user |
Like | By clicking on the ‘heart’ icon it shows that you agree with the sentiment of a tweet or appreciate it |
Follow | Users can choose which accounts to follow; this dictates the tweets that will appear in their timeline. Accounts are followed by clicking the icon on a user's profile page or next to the @ handle in their tweets. |
Impression | When a tweet ‘lands’/or is seen on an individual's timeline. This can be counted by Twitter metrics, informing us of how many users’ timelines has had this tweet appear |
Engagement | An interaction with a Tweet. Clicks anywhere on the Tweet, including RTs, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo or Tweet expansion are considered an engagement |
Detail expands | Clicks on the Tweet to view more details |
Link clicks | Clicks on a URL or card in the Tweet |
Media engagements | Number of times the media is clicked on to open in the tweet, ie the video, GIF or picture is bigger and clearer on the screen |
Profile clicks | Number of clicks on your name, your @ handle or your profile picture linking to your profile page |
Taken and adapted from the official Twitter online glossary.3